Friday, July 18, 2008

"It's Tricky, Tricky, Tricky, Tricky" ~ Beastie Boys

clip_image002My dear Sellers in Bucks County, while educating yourself on how to get a quick sale, you're going to find a lot of articles that tout "creative" ideas for getting your home sold. 

Offer the Buyers a Car!  A boat!  A vacation!

Getting tricky isn't the answer.  There are only three things a Buyerclip_image002[6] really cares about:  price, location, and condition.  That's it.  Every other scenario is encompassed by those three concerns.  A car isn't going to address any of those concerns, is it?  So it's not going to impact your home sale. 

Now, there are several things that you can offer that do address some of those concerns (namely price, since money is always going to be the primary concern for a Buyer).  I wrote of some strategies back in February entitled "7 Creative Ways to Appeal to Buyers." Check out the first word in each sentence - it's PAY. The way to a Buyer's heart is through their pocketbook and their emotions. 

Getting tricky with Buyers is inviting a big, fat, tricky mess.  Let's take the vacation example.  The Buyers decide that they don't want the vacation - they want the money deducted from the home sale.  Their opinion of what the trip costs doesn't match your own.  Now what?  Or, they want the trip, but they want you to upgrade their airfare and rooms.  Now what?  You're not only negotiating your home sale, you're negotiating hotel rooms and airfare.  Seriously, who wants to do that? 

I believe in keeping it simple.  Price your home right, do the right marketing, make it clean and easy to show, keep a level head and the end result in sight.

The process is complicated and emotional enough without adding trips and cars into the equation.

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